Case studies
A UK-based MPS company wanted to understand the market landscape to prioritise customer segments with the greatest need for their technology.
A Belgian biomanufacturing services and technology provider that enables sustainable bioproduction in emerging markets, wanted to revitalize its brand identity. The brand needed to clearly communicate their story and align more closely with the company's core values.
A French biotech, with a novel plant-based bioproduction platform, needed a comprehensive go-to-market plan to raise further funding that would take the company to the next phase of its growth.
A Danish analytical services provider wanted to enter the cell and gene therapy (C>) market in the UK. Both the segment and the geography were new to the company making it necessary to carefully assess the market opportunity before deciding to invest.
The client entered into a new market through acquisition with a product that competes with home brew CRISPR gene knockout (KO) cell lines. The marketing campaign needed to change the way scientists think about how they source KO cell lines.
Being 4th to market with a smaller market share, the client was looking for a differentiated position in a competitive market. The highly educated audience already had relatively fixed expectations of imaging MMRs, shaped by the existing providers.
The client had mainly sold to innovators and early adopters who were happy to change their experimental methods to accommodate the new product. The need for users to change SOPs was a barrier to uptake. In addition, the client faced strong competition from providers offering complete solutions with products and protocols for the whole cell culture process.
The client had recently acquired three new businesses (including two in the US) and found itself with a name, visual branding and brand narrative that didn’t reflect the rapidly expanding organisation or its ambitions for the future.
Despite being first to market and market leader for over a decade, the client was seeing sales stagnate and increasing competition from new entrants driving down price.