Product development & launch
Need help bringing products to market that your customers will love? We can help you make the right decisions by talking to potential customers about their needs. By ensuring the positioning and proposition is spot on, we can help you achieve a successful launch that rapidly gains market share.
Some of the ways we can help:
Identify customer needs (market research)
Develop and test customer centric, minimal viable product concepts
Develop the business case and produce the go-to-market strategy and product launch plan
Read our blog: What to do when marketing is gifted a new product by R&D
Communication planning
We’ll work with you to understand the value that customers get from using your products and how you can communicate this in a compelling way while addressing any barriers to change.
We bring it all together in a compelling marketing framework by:
Identifying the customer problem to be solved and value proposition
Performing situation analysis (competitor positioning, company dynamics, customer perceptions and behaviour)
Developing a customer journey plan, campaign messages for the target audience and putting in place metrics and measures of success
Read our blog: Improving lead-to-sales conversion rates in Life Science: challenges and how to overcome them
Marketing strategy
We’ll collaborate with your team to translate your company’s strategic objectives into marketing goals which form the basis for the development of the marketing strategy. We also apply the 10P’s of marketing to help your business achieve its sales goals.
We provide the skills to:
Assess the current market landscape, competitor positioning, customer segments and behaviour, and business performance
Develop a high-level marketing strategy that establishes the here and how of where you want to play and the unique attributes of your company and its products
Undertake resource planning review - determine the budgets and resources needed to succeed.
Read our blog: Why robust business strategy needs to start with marketing.
Lead generation
A robust sales funnel needs to be driven by marketing that’s talking to the right prospective customers. This requires carefully leading prospective buyers along the buying journey. This covers everything from identifying the needs of the customer through to persuading them to buy the product.
We can help you:
Ensure correct product positioning and develop your value propositions
Understand where the product is on the technology adoption curve and how you can use this to have the right conversations with customers
Map the customer purchase journey and the content and marketing channels needed at each stage of the sales process.
Read our blog: 15 Questions you should be able to answer to improve your marketing
Branding and advertising
Not only do we provide branding and advertising to start-ups, we can also support established companies who have experienced business growth and acquisitions or need to update their branding.
How we can help you:
Undertake a brand audit to review the company’s current brand equity and marketplace perception
Analyse, develop the implement the new or refreshed brand architecture (visual and verbal identity)
Create and deliver multi-channel advertising campaigns that resonate with the desired audience.
Read our blog: Three ways in which Life Science companies destroy brand value
Virtual marketing exec
We also support companies with small marketing teams who need the expertise of a Marketing Director but just can’t justify paying for someone full time.
To help support your marketers deliver actionable marketing services, we can offer a few hours a week to several hours a month.
We can help you deliver:
Marketing campaigns and product launches
Communication plans and PR
Internal training.
Read our blog: The vital role of Marketing Strategy in Bioscience start-up success