Strategy and positioning challenges

Q: Our scientific instrument is unique, but our message isn't getting through. How can we fix our positioning and communication?

A: We talk directly to customers to gather customer insights to clarify your value proposition and ensure your complex technical product positioning resonates with the right audience. This is the first step for a strong B2B brand strategy or product launch engagement.

Q: We need to scale fast but lack a clear roadmap. Can you help with our market entry?

A: Absolutely. We specialise in creating strategic go-to-market plans for startups and growth companies. This helps to articulate the market entry strategy that companies need to raise funding and acquire customers efficiently.

Q: Our R&D team works in a silo. How do we ensure they're building what the market and our customers need?

A: We bridge the gap between development and market launch by carrying out customer interviews to create a customer segmentation which is critical for aligning R&D and product development with marketing in life science. This ensures you build products for the segments with the highest potential return.

Content and lead generation

Q: We are struggling with improving lead-to-sales conversion across the sales funnel. What's the best action to take?

A: Conversion issues often stem from content gaps. We can develop a robust lead generation plan, focusing on creating educational, high-value scientific content and high-engagement pieces that nurture leads through the entire sales cycle.

Q: We need more qualified leads, not just traffic. How can digital marketing deliver this?

A: As a full-service agency with strong digital marketing capabilities, we focus on precise audience targeting and SEO and GEO-optimised content marketing to attract the right researchers and decision-makers, ensuring high quality leads.

Q: Our in-house team is scientific, not communications experts. How can we make our technical information engaging?

A: Our specialist team combines scientific expertise with creative agency experience. We handle the translation of complex data into compelling brand messaging for technical audiences and manage scientific PR outreach and press releases.

Support for start-ups and growth companies

Q: We are a growing Biotech start-up but lack a dedicated, experienced marketing team. Should we hire or outsource?

A: Many start-ups opt to outsource their marketing to a Biotech marketing agency to get immediate access to a full service agency capability, covering everything from website design to full-scale campaign execution without the high, fixed costs.

Q: How do you handle the unique marketing challenges of the Pharmaceutical and Diagnostics marketing space, specifically regulatory hurdles?

A: We work with Pharma/pharmaceutical and Diagnostic companies’ marketing teams to integrate regulatory compliance into the content creation process from the start, ensuring campaigns are both impactful and safe for the brand.

Q: Our scientific tool company is launching a new product. Do you handle everything needed for the launch?

A: Yes, we can manage the entire launch process. We develop the entire launch plan and post-launch strategy, including all necessary scientific content creation and sales enablement tools to ensure a successful market entry for your scientific instrument, reagent or service launch.