Marketing for Bioscience companies
 

Marketing for Bioscience companies

 
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At Viveo we deliver strategic thinking and inspiring ideas that can help fuel your growth by creating effective communications for bioscience companies.

We’re highly experienced problem solvers who use our knowledge to unlock deeper, richer insights into your customers. This enables us to create compelling marketing ideas that speak to the heads and the hearts of your audience. By delivering more impactful communications we can help you achieve greater commercial success.

 

What we offer 

Product launch

Marketing strategy

If your business needs to drive growth and gain traction in the market your marketing strategy needs to be spot on. We can help you to assess the market landscape and develop a winning action plan for the business which includes where and how you want to play.

Product launch

Campaign development

For a sales campaign to be effective it must demonstrate a compelling reason for customers to buy. We work with you to understand the value that customers get from using your products and communicate this in a convincing way while addressing any barriers to change.

Product launch

Product launch

Innovation should start with a rigorous understanding of who your target customers are and what they need. We can help you to develop and launch products by positioning them clearly to rapidly gain market share and ultimately reach your business objectives.

 
Viveo works for Life Science clients across Europe

Where we work

Viveo has clients throughout Europe and the UK

Get in Touch for details
 

Marketing spend split calculator

Use our calculator to find the optimal brand and tactical marketing spend split for your company.

 

Latest case study

Alphalyse market entry and marketing campaign case study

Featured Infographic

 

2024 Life Science conference calendar

Click on the image to download our free conference and industry events calendar for this year, conveniently colour coded by topic area.

Featured blog articles

 
 

I’m Marina Hop, the founder of Viveo

I’m a scientist by training and have spent my career helping companies to answer some of their most challenging questions. At Viveo I work with Chris, Gary and the team to create effective communication strategies for bioscience companies.

Marina Hop, founder and Managing Director of Viveo
Testimonials

“Our goal was to understand the current customer experience of our e-shop users. We commissioned Marina to lead this research. Not only did she provide us with great insights, she was always available to brainstorm how to improve the customer experience based on her findings. Thank you again Marina!”

Stefanie de Roquancourt, E-Commerce Commercial Lead

“Marina very quickly understood our needs as a small and fast growing company and used a great combination of experience and technical knowledge to guide us through a very effective product launch. She helped us structuring every phase of a product launch, and this was key in getting a huge amount of work done in a very effective way,”

Alessandra Scarpellini, Head of Sales and Marketing

“Marina was particularly helpful in challenging perceptions and clarifying thoughts.”

Tracey Zimmermann – VP Global Sales

“Marina provided project management support for the global rebrand of Quotient Sciences in 2017. Her input was invaluable, helping us overcome internal challenges, providing operational steer and effectively supporting internal communication. Thanks to Marina, the business was able to successfully deliver the rebrand on-time, to the highest standard.”

Robin Bodicoat, Marketing Director, Quotient Sciences

“Marina helped us to understand what’s important to our customers and reframed how they think about their cell culture process which was critical to developing our marketing going forward”

Louise Hagbard, Marketing manager.

“Our business engaged Marina to help us launch two new products which then lead to her working with us on a variety of strategic, organisational and commercial projects. She became part of the team and it didn’t feel like we were working with a consultant.”

Luca Valeggia, Vice President Laboratory Automation and Consumables

“Marina assimilates information instantly, asks insightful questions and is focused on delivery and business impact.”

Dimithri Wignarajah, Head of Content & Social Media

“Viveo’s well-structured and analytical approach to value proposition definition was particularly helpful to us because it appealed to our team of scientists and brought clarity to our analysis.”

Martin Humphry, CEO

“Marina has extensive international marketing experience and as mentioned in her Linked In profile, truly does have the unique ability to work at both a strategic and operational level. Her speciality is the marketing of scientific products, developing and implementing strategic plans flawlessly.”

Kathleen Collier, Marcomms Director

“Marina is a highly professional operator and very personable. She has strong experience working for blue-chip private and public companies in a marketing and brand insights capacity.”

CEO, Darrin Disley