Go-to-market plan for a bioreactor platform company seeking to raise funding.

Challenge:

A French biotech, with a novel plant-based bioproduction platform, needed a comprehensive go-to-market plan to raise further funding that would take the company to the next phase of its growth. The plan needed to demonstrate the company’s market approach and customer acquisition strategy to potential investors.

As a start-up with limited resources, the client needed a pragmatic approach that would fit their budget, deliver their revenue objectives and satisfy investors.

Solution:

We conducted customer interviews to understand the drivers of new technology adoption, and how customers viewed the company’s value proposition and business model. Using this insight, we worked with the client to develop the go-to-market plan that outlined the company's strategic position and commercial execution strategy. As part of the process, we refined the value proposition and messaging and designed a marketing campaign to build brand awareness and familiarise the audience with this new technology.

Insight:

A robust and clear go-to-market plan, frank budget discussions and a creative approach helped us to design an effective marketing plan to fit the client’s needs.