Marketing: Why Creative Insight Matters More than Ever

Despite the rise of AI, human creativity is not becoming obsolete. In fact, it is more crucial than ever. This blog originally appeared on the SAMPS website.

It explores why the ability to creatively solve problems is vital across business. From formulating new strategies and crafting marketing campaigns to designing innovative new products. Success depends on how creatively you can synthesise insights from a multitude of sources and use observation and narrative for effective problem-solving. 

Read the full article here: SAMPS blog